Product Photography: How to Capture a Brand

One of the most important skills to make it into the big leagues is to master your branded photography. Whether show casing your Cannon camera, or simple dairy whipped cream, it is important to show these brands in the best possible light. That is why today, I want to share with you 5 simple tips to help you better capture the brand your showcasing, so that hopefully, those big named brands will start flooding toward ya to get your shots.

However, to start off, we need to make sure you know the answer to a simple question:

What is Product Photography?

Product photography is the use of specific techniques to showcases products in an attractive way, used to entice potential buyers to purchase specific products.

Product photography is an essential part of both online and offline advertising for successful catalogues, brochures, magazine ads, billboards, online ads and company websites, specifically when selling products direct to consumer. That is why it is essential to get everything down with this one, because its your paying gigs.

1. Quality visuals enhance every buyer touchpoint

93% of consumers consider images essential in purchasing decisions.

Your images represent your product’s perceived value and quality. They speak directly to your target audience, making your product page and content more relatable. Take Spryo Glasses for example:

They offer amazing images of simple, everyday products, often making them cool and appealing. Take a look at the product images below. How neat and trustworthy do they look?

2. Shoot for the edit

Have you ever stayed up late, half-awake, to write a paper and thought, “I can just edit this in the morning.” Then, once the morning arrives, you have to start the entire assignment over, because your first draft is so sloppy that it’s taking more time to edit than it would to just scrap it.

This is what happens to lazy photographers. If you think you can throw together some sloppy product photographs and work your magic on them in Photoshop, think again. While photography editing is a skill that can make a substantial impact on the quality of a product photo, these edits can only go so far. I like to think of editing as making small touch-ups to enhance an already beautiful piece of art. If you need to change the background or completely crop something out, this is a problem.

When shooting your product photographs, try to shoot for the edit. With this mindset, you’ll shoot knowing that you plan to do minimal editing that will simply enhance the photograph without completely changing it. This will make for a far more desirable result.

READ MORE ABOUT Camera Basics: Understanding the basics to master your camera

3. Shoot From a Tripod for Photo Consistency

Before explaining tripods, I'm obligated to start with a cardinal rule: Don't prop your phone against something sturdy to aim your lens toward the subject. It's just too easy for this makeshift setup to slide around during the shoot and cause inconsistencies in your photos' appearance. If you rest your camera on, say, a stack of books, just be sure this arrangement doesn't change over the course of the shoot.

There's no harm in holding your camera yourself when shooting just a few product photos for your ecommerce website. But as your business grows, and you take more photos of more products, it can be difficult to standardize the product's orientation in each photo when shooting handheld.

To ensure consistency across your products, you'll need a tripod. And luckily, buying one isn't always the big, industrial-sized investment it used to be. Here are two types of tripods to consider and one accessory you'd need when shooting on a smartphone.

4. Use simple props

When it comes to product photography props, do not get overly ambitious! Remember, the main focus of each product photograph should be the product. With that said, props can be welcome and help brighten the photograph for your viewers.

So how do you decide what props to use? I always recommend erring on the side of light when it comes to props: keep them simple, aligned with the color scheme, and relevant to the scene or your product.

READ MORE ABOUT Photographers: 20 MOTIVATING QUOTES from Inspiring photographers

5. Take inspiration from brands you love

It is always helpful to look to others for inspiration. You likely already have some brands in mind that you love. Take a look at their product photography and ask yourself how a similar shot or technique could work for your products.

For instance, imagine you’re operating a local women’s boutique. Look up your favorite women’s clothing brands on Instagram and reflect on what you love about their product photos. Perhaps you love the post from JCrew below. The monochromatic color scheme and simple background really highlight the product – can you create something similar with your own products?

Thanks For reading! If you think anyone else can use this knowledge, then don't forget to share it. If you're interested in other photography Tips, Tricks, and photo Inspiration, then check out the links below:

> Camera 101: Understanding the basics to master your camera

> 9 ways to capture beautiful portraits

> 20 MOTIVATING QUOTES from Inspiring photographers

>8 Tips to Jumpstart you on your photography Journey

Till Next time,

Dallin Spencer

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